You ensure that each project's implications and dependencies build on one another for greater company-wide outcomes. | You define processes that guide multiple concurrent roadmaps and projects simultaneously.

You ensure that each project's implications and dependencies build on one another for greater company-wide outcomes. | | Design Quality and Craft | You deliver large, complex work consistently in line with quality standards.

You have a deep understanding of dependencies of design execution across both the design team and the wider company.

You take ownership of a particular area of the company’s applications. | You define execution levels and quality standards.

You ensure quality and consistency in product and design decisions across all parts of the application. | | Design Development and Impact | You identify and initiate opportunities for new processes and practices within the design team and across the wider company. | You define development pathways in the design department.You determine department impacts and structural alignment within the company. | | Design Engagement and Expertise | You are a high-influence, go-to person for design.

You impact the work through leadership of key decisions, connecting business objectives and project outcomes.

Your influence is felt at both the team and company level as you own department focus areas and outcomes. | You are a high-influence, go-to person for design.

You impact the work through leadership of key decisions, connecting business objectives and project outcomes.

Your influence is felt at both the team and company level as you own department focus areas and outcomes. | | Collaboration and Influence | You refine and share expertise that enhance collaboration within and across teams, ensuring alignment in workflows and decision-making.

You provide actionable feedback that helps peers strengthen their collaboration and problem-solving skills.

You contribute to discussions that clarify roles, expectations, and best practices for effective teamwork. | You are a trusted collaborator across the company, influencing alignment on high-impact projects and strategies.

You design and implement frameworks that improve collaboration and inclusivity at scale.

You motivate teams to embrace collaborative practices that amplify influence and drive organizational success. | | Customer and Product Knowledge and Sharing | You provide strategic insights that help teams align their work with customer and product needs.

You provide actionable feedback to guide teams in integrating customer and product knowledge into their workflows.

You take initiative in disseminating insights across teams by clarifying insights and supporting informed decision-making. | You shape organizational strategies by leveraging a deep understanding of our customers and product to influence key priorities.

You design scalable processes that enhance the proactive sharing of customer and product knowledge across the company.

You lead a culture of informed decision-making, motivating teams to apply customer and product insights to drive valueable impact. | | Strategic Vision and Direction | You contribute to shaping high-level strategies by providing expertise, analysis, and recommendations that drive clarity and impact.

You engage with leadership and peers to refine strategic direction, ensuring that processes remain scalable and aligned with long-term goals.

You model and share best practices that enhance strategic thinking across teams, strengthening decision-making and execution. | You possess a comprehensive, integrated understanding of the product and its strategic landscape, leading the development of cross-functional strategies that are both forward-thinking and aligned with company goals.

You proactively align cross-departmental efforts to maximize impact and efficiency, ensuring teams work cohesively toward shared objectives.

You anticipate challenges and opportunities, adapting strategies to maintain long-term alignment with the company’s vision and priorities. | | Challenge Status Quo and Innovation | You provide feedback and encourage peers to explore and adopt approaches that refine existing practices, fostering continuous improvement.

You lead teams in navigating change by offering support and actionable steps to help them adapt and embrace new ways of working.

You refine ways of working, ensuring processes evolve to meet emerging company needs. | You are recognized as a thought leader by peers, shaping company practices and strategies.

You design systems that encourage and reward innovative thinking across teams.

You inspire teams to think creatively and challenge conventions, driving significant improvements at scale. | | Problem Solving and Decision Making | You anticipate and address strategic challenges, influencing company decision-making at the highest level.

You create and refine frameworks or processes that improve problem-solving and decision-making capabilities across the company.

You are recognized as a trusted advisor, providing guidance on critical decisions that shape the company’s success. | You anticipate and address strategic challenges, influencing company decision-making at the highest level.

You create and refine frameworks or processes that improve problem-solving and decision-making capabilities across the company.

You are recognized as a trusted advisor, providing guidance on critical decisions that shape the company’s success. | | Prioritization | You share prioritization techniques that help peers focus on the highest-impact work.

You refine and clarify priorities within your team, ensuring alignment with broader company goals.

You proactively address misaligned priorities by identifying gaps and proposing strategic adjustments to improve focus and execution. | You shape organizational prioritization by influencing resource allocation and strategic focus.

You design systems or frameworks that improve prioritization across teams, driving efficiency and impact.

You inspire teams to focus on what matters most, ensuring alignment with long-term business objectives. | | Delivery and Reliability | You help teams navigate challenges by providing clear insights, structured recommendations, and actionable solutions that address root cause.

You take leadership in designing systems and processes that drive accountability, proactive problem-solving, and continuous improvement. | You shape organizational practices to ensure reliable, scalable delivery that aligns with strategic goals and objectives.

You lead a culture of excellence and trust, enabling consistent delivery of high-impact outcomes.

You establish systems that foster accountability and proactive problem-solving across all teams. | | Communication | You refine and model effective communication practices, coaching teammates improve clarity and impact in their messaging.

You contribute to structured and transparent communication within your team, ensuring that critical information is shared effectively.

You identify and refine processes to improve collaboration in an async culture, resolving communication gaps.

You facilitate team discussions, meetings, or updates, ensuring inclusivity, focus, and clear outcomes in both synchronous and asynchronous contexts.

You anticipate and resolve recurring communication challenges, refining collaboration processes for greater efficiency. | You proactively address systemic communication challenges, identifying root causes and implementing strategic solutions to ensure alignment and effectiveness at scale.

You champion and model our asynchronous communication values, continuously improving on practices that align with the company's vision and culture.

You set and our communication culture, establishing standards for clarity, transparency, and accessibility across all teams and levels. | | Performance and Feedback | You create a culture where feedback is embedded frequently in interactions and seen as a tool for growth.

You mentor other managers in setting expectations, delivering feedback, and driving team performance.

You manage performance across a diverse team, ensuring alignment with company goals and fostering shared accountability. | You partner with operations and leadership teams to shape strategies for performance management and feedback systems.

You share observations and partner with leadership to advocate for processes that support team performance and align individual growth with organizational goals.

You inspire a culture where feedback and performance management are trusted, valued, and drive organizational success. | | Empowerment and Accountability | You mentor managers to delegate effectively and foster team autonomy.

You drive accountability by reinforcing alignment with company goals and setting clear expectations within project work.

You design workflows that improve decision making, clarify ownership, and drive greater accountability. | You create systems and frameworks that support decision-making across the company.

You drive accountability by embedding ownership into company processes and ensuring teams have clear performance expectations.

You foster a culture of empowerment and accountability by modelling trust, delegation, and shared ownership of outcomes. | | Development and Growth | You create a culture of growth and development, embedding learning opportunities into team workflows.

You mentor other managers in fostering development and growth within their teams.

You guide teams in addressing skill gaps and building strengths to meet evolving business needs. | You partner with leadership and operations to shape organizational strategies for development and growth.

You advocate for learning opportunities and processes that align professional growth with business priorities.

You inspire a culture where continuous learning and growth are integral to team and company success. | | Relational Leadership | You guide peers and new managers by demonstrating how to foster trust, empathy, and positive team dynamics.

You help others build their relational leadership skills by modeling active listening and emotional intelligence.

You support cross-functional collaboration by facilitating conversations and resolving conflicts that arise between teams.

You ensure that team relationships are strengthened during times of change or challenge, helping others maintain morale and alignment. | You partner with leadership to shape organizational practices that embed trust, empathy, and emotional intelligence into team culture.

You influence the company’s approach to building strong relationships, ensuring alignment with values and goals.

You motivate a culture where positive and supportive relationships are foundational to team and company success. |